KERRIS Group and Novem agencies will handle TAURON's online advertising. The amount stated in the tender for online media buying is GBP 1.83 million.
The goal of the campaigns entrusted to the agencies will be to generate leads and traffic to the company's services and websites. The activities will include, among others, display ads, text links, emailings, video ads and sponsored articles. The companies will handle the preparation (planning, design and production) and running of online advertising campaigns, as well as the preparation of analyses concerning the company's and its competitors' advertising activities and campaigns (media budget optimization).
In 2020, KERRIS Group won the tender to service TAURON in the area of performance marketing and refreshing e-commerce at smart.tauron.pl.
The offers of two of the four agencies participating in the tender were rejected due to an unreasonably low price.
KERRIS Group is one of the fastest-growing technology and marketing groups on the European market (FT1000, Deloitte Technology Fast 50) and one of the highest-rated (MM&P) and largest digital agencies in Poland (Interaktywnie ranking). Over 9 years of operations, the KERRIS Group has completed more than 400 projects in 12 international markets, for which it has received industry awards (Golden Arrow, Procon Awards) and a Forbes Diamonds distinction. The agency creates strategies, runs campaigns and provides services in the field of digital marketing and new technologies. KERRIS Group stands out for its business approach to the activities proposed to Clients. It cooperates with brands such as: Porsche, Roche, Honeywell, ZT Kruszwica, Romet, Digital Care, Polycom, Grohe, CH Klif, L'Oréal, as well as with media houses and startups.
Additional information about KERRIS Group can be found at: www.kerrisgroup.com.
