Media agency Starcom, part of Publicis Groupe, will handle media services for the Tarczyński brand, the undisputed leader in the kabanos and protein snack category in Poland.
A new media home for the brand
The decision to begin working with Starcom was made following a review of media agency offers.
- Tarczyński is a strong and ambitious brand that is developing extremely dynamically. We focus on modern communication and boldly reach for innovative solutions. Starcom convinced us above all with its mature business approach to our brand, as well as its experience and competencies, which fit our needs perfectly. The strategy presented by the agency made a positive impression on us, and the financial terms ultimately sealed the decision – says Tomasz Tarczyński, Management Board Member, Marketing and Export Director at Tarczyński S.A.
Strategy and terms of cooperation
Tarczyński brand media services pitch decided
Starcom will be responsible for developing the communication strategy as well as media planning and buying from the very beginning of 2021.
- I am extremely proud of the win and of acquiring such an ambitious Partner as Tarczyński. The greatest congratulations go to my team, whose enormous commitment and knowledge made it possible to present the Client with a communication strategy worthy of the leader of such a dynamically developing category. I am very glad that we convinced the team and the Management Board of Tarczyński S.A. to begin long-term cooperation with Starcom – adds Magda Kolenkiewicz, General Director of Starcom.
Summary
The Tarczyński brand, leader in the kabanos and protein snack category, entrusted media services to Starcom, an agency from the Publicis Groupe. Cooperation will begin in early 2021 and will cover communication strategy as well as media planning and buying.
The decision was made after a review of offers, and the agency's experience and the strategy it presented were of key importance. According to Starcom General Director Magda Kolenkiewicz, this is a success for the entire team, which convinced the Management Board of Tarczyński S.A. to enter into a long-term partnership.
