Suzuki Motor Poland is launching a new Instagram profile, Suzuki Sport Promotion, which will be run by the Communication Unlimited agency.
Suzuki Sport Promotion (IG: suzuki_sport_promotion) will strengthen the message connected with Suzuki Motor Poland's comprehensive and large-scale activities for the development of Polish sport. The Japanese brand cooperates, among others, with the Polish Boxing Association and is the official sponsor of the Polish boxing national team, and has also taken under its wing Suzuki Top Team, a group of athletes preparing for the Olympic Games. The boxers' bouts can be watched at the recurring SBN-Suzuki Boxing Night boxing galas. In addition to boxing, Suzuki cooperates with the Handball Association, the PGNiG Superliga (men's and women's), the Polish Basketball Association, the Energa Basket Liga (men's and women's), and is the title sponsor of the 1 Liga Mężczyzn men's basketball competition series. Furthermore, the brand patrons the Korona Kielce football club – the stadium in the capital of the Świętokrzyskie Voivodeship is not called Suzuki Arena without reason. The initiator of Suzuki Motor Poland's support for Polish sport is the company's president, Piotr Dulnik.
The new Suzuki Motor Poland Instagram profile will bring closer the activities of the sports clubs that the brand has taken under its patronage, and will also be a source of information about sporting events in the country and athletes' results.
The integrated marketing agency Communication Unlimited is responsible for developing the content of the Suzuki Sport Promotion profile and its promotion.
Brand ambassadors will join the new project: Rafał Jemielita and Jarosław Maznas, two well-known automotive journalists, protagonists of the "Suzuki Show" advertising campaign, forming the PR Team Suzuki Motor Poland.
Communication Unlimited (CU) - Marketing Consulting & Advertising. The agency is an expert in building brands and offers a full range of services: from developing brand strategy, through creative concepts and their execution across all communication channels, to analysis, planning, and media buying. Since 1991 it has helped shape the advertising market in Poland, remaining a fully Polish and independent structure. CU's values are imagination, courage, commitment, and agency. By discovering new territories in marketing and communication, the agency helps clients create good business, that is, effectively combining financial success with a positive impact on reality. The agency has been repeatedly nominated and awarded in competitions, including the London International Advertising Awards, Effie, KTR, Golden Eagles, Golden Drum, Kreatura, Smile Check. It has received the Gazela Biznesu title three times.
