K2 Media has won the tender for comprehensive social media communication for the Sephora Polska perfume chain. The agency will handle the client's social media profiles, including content for Facebook, Instagram and YouTube, run the YouTube channel BlogMakijaz.pl, seasonal consumer activations, event communication and social media ad space buying.
K2 Media will begin its work for the Sephora perfume chain with communication for one of the client's key events — the spring Sephora Trend Report 2017. The contract was signed for 12 months with an option to extend.
This is another collaboration between Sephora Polska and K2 Media. At the end of 2016, Sephora commissioned the agency to produce a video featuring 3 bloggers (Pani Ekscelencja, Aleksandra Żuraw and katOsu) as part of its Wonder Xmas seasonal campaign. K2 Media was responsible for the concept and production at the time.
Concepts in the article
Social Media — Platforms that allow users to create, publish, comment on and share content and build communities. For a brand, they are an organic, advertising, customer service and analytical channel.
Why it matters: They combine reach, dialogue and sales in one place: the brand speaks, listens and responds where its audience spends time. They are also a customer service channel and the first line of crisis response.
When it is used: Continuously: organic content, paid campaigns, handling inquiries, opinion monitoring and collaborations with creators.
What happens if you skip it: Absence from social platforms hands the narrative to others: people will talk about the brand anyway — just without its voice.
