Santander Consumer Bank has partnered with Marek Wieruszewski, the author of one of Poland's most popular automotive vlogs, "Marek Drives." The goal of the campaign is to show viewers the opportunities that the bank's driver-dedicated products offer, such as a car loan that makes it possible to finance a vehicle purchase and the Visa TurboKARTA credit card, created with drivers in mind.

Santander Consumer Bank, one of the largest lenders financing car purchases and the issuer of the Visa TurboKARTA card, has partnered with the author of the "Marek Drives" vlog.

On his YouTube channel, Marek Wieruszewski publishes car and motorcycle tests and presents motorists with interesting solutions for using and maintaining their vehicles. His programs reach as many as one million views.

Santander Consumer Bank is a driver-friendly bank offering a wide range of products and services for motorists. The goal of the collaboration between the bank and the vlogger is to inform automotive fans about the benefits of the Visa TurboKARTA and the versatile possibilities of a car loan at Santander Consumer Bank.

Both of these Santander Consumer Bank products designed for drivers have already been recognized on the market. According to the Comperia.pl ranking, TurboKARTA was named the best credit card for drivers in October 2016, and Santander Consumer Bank's car loan for used cars took 1st place in the Total Money ranking in September 2016.

Viewers of the "Marek Drives" channel will be able to learn about:

  • financing offers for selected car models tested by Marek Wieruszewski
  • the benefits TurboKARTA offers drivers, such as a free car assistance package or the moneyback feature, which allows them to recover up to EUR 83 (USD 97) a year from purchases paid for with it, for example at gas stations.

The films that will be produced with the support of Santander Consumer Bank will appear on the vlog in March and April. The first episode can be watched as early as March 10 at https://www.youtube.com/user/GarazOtwarty.

Through our collaboration with Marek Wieruszewski, we want to reach as many recipients as possible. For drivers who try to control the expenses associated with operating their vehicles, the TurboKARTA credit card may prove to be a useful tool. Meanwhile, for motorists who are thinking about changing their car, to a new one or a newer one from the secondary market, we want to show that thanks to our loan solutions they have the opportunity to buy a car at an attractive price, on very flexible terms, without having to bear the cost of a large down payment – says Paweł Florkiewicz, press spokesman for Santander Consumer Bank.