PZU selected the d*fusion communication agency
Since October 2019, the agency d*fusion communication has been providing public relations services for the PZU Group – the largest insurance and financial group in Central and Eastern Europe.
Scope of cooperation
The agency's tasks will include supporting PZU Group companies in implementing their communication strategy, image-building activities and public relations. The d*fusion agency will also support the company in communication regarding products and services key to the business, in line with the PZU Group's strategy.
Damian Ziąber, director of the corporate communication office and press spokesman for the PZU Group, points to the agency's experience in working with clients representing new technologies and changing the traditional face of the industries in which they operate.
– The PZU Group is strongly changing its face, making use of new technologies and undergoing transformation in many areas. The number of projects we are successfully implementing and the continuous process of change require support from advisors who understand our business and our position. We believe that d*fusion will support us in each of the many areas of our communication – added Damian Ziąber.
- The #nowePZU strategy places emphasis on an ever-closer presence in customers' lives, the digitalisation of processes and the use of new technologies. Services such as PZU GO, the Moje PZU portal and app, and the dynamically growing medical network are already improving the comfort of life and health of many Poles. Participating in communication activities supporting the realisation of this bold development vision is a huge honour for us – says Łukasz Malczewski, Managing Partner of d*fusion communication.
The d*fusion team
On the d*fusion side, Piotr Żabowski and Marek Kuleta will be responsible for cooperation with the client, and the project will be coordinated by Piotr Jamrogiewicz. The agency was selected through a tender.
Summary
The PZU Group, the largest insurance and financial group in Central and Eastern Europe, has been benefiting from the support of the d*fusion communication agency in the area of public relations since October 2019. Selected in a tender, the agency is responsible for image-building activities and communication for key products such as PZU GO and the Moje PZU portal, which form part of the #nowePZU strategy.
Piotr Żabowski and Marek Kuleta are responsible for the project, while Piotr Jamrogiewicz has taken over coordination. The cooperation highlights the growing importance of new technologies in traditional industries, as signalled by the PZU Group's spokesman, Damian Ziąber.
