The agency NuOrder has won a tender organized by Comperia.pl SA - Poland's first financial comparison site.
As part of the cooperation, the agency will prepare the strategy and run performance campaigns on Facebook. The goal of the campaign is to acquire high-quality leads for the Comperia.pl portal through the social media channel.
The performance media department will be responsible for the media campaign; it has run social media campaigns for brands such as Żubrówka, Absolwent, Cydr Lubelski, Danfoss, Kotlin, DrWitt and Tarczyn.
Terms from the article
Social Media — Platforms that allow users to create, publish, comment on and share content, and to build communities. For a brand they are an organic, advertising, customer service and analytical channel.
Why it matters: It combines reach, dialogue and sales in one place: a brand speaks, listens and responds where its audiences spend their time. It is also a customer service channel and the first front line in a crisis.
When it is used: Continuously: organic content, paid campaigns, handling inquiries, opinion monitoring and collaborations with creators.
What happens if it is skipped: Absence from social media hands the narrative to others: people talk about the brand anyway — just without its voice.
