UNIQUE ONE has prepared another promotional lottery for Nestlé breakfast cereals
UNIQUE ONE is responsible for handling the lottery for the NESTLÉ breakfast cereal brand (producer Cereal Partners Poland Toruń-Pacific Sp. z o.o., based in Toruń). The agency was selected to carry out the project through a tender process.
The lottery runs under the slogan "Discover the power of family moments and play for prizes." Sales of the promotional products began on 20 September and will last until 5 December 2021. The period for submitting entries to the lottery will begin on 12 October and will run until 5 December 2021.
To take part in the lottery, you must buy at least one pack of any Nestlé breakfast cereal in a single purchase during the promotional sales period. All Nestlé brand products listed in the terms and conditions are included in the lottery, regardless of whether or not they carry information about the lottery on the outside of the packaging.
In the lottery you can win instant-win prizes in the form of one month's access to the Xbox Game Pass Ultimate platform (3,750 accesses), a weekly prize of SteelSeries gaming headphones (10 units) and an Xbox Series S console (14 units).
The UNIQUE ONE agency is responsible for preparing and adapting global POS materials for the Polish market, as well as for organising and handling the lottery. The lottery is supported by a nationwide advertising campaign. As part of the advertising activities, a digital and social media campaign (run by the Nestlé brand) is being carried out, as well as a television campaign. POS materials, in turn, will appear in stores.
UNIQUE ONE Sp. z o.o., based in Warsaw, is an integrated marketing agency and has been operating on the market for more than 20 years. The UNIQUE group includes: the integrated marketing agency UNIQUE ONE and the interactive agency UNIQUE DIGITAL. In 2018 it launched a new department, Unique Events, and in the first quarter of 2020, Unique Loyalty. UNIQUE ONE is a member of the Polish Marketing Association SMB.
UNIQUE ONE currently works for companies including: Nestlé Polska, VISA, Imperial Tobacco, FFiL Śnieżka, Velux, Canon, BIC, Play, PGNiG, Makro Cash&Carry. UNIQUE ONE was the organiser of the National Receipt Lottery on behalf of the Ministry of Finance.
