Nationale-Nederlanden has joined the ranks of FormUp's clients. The agency is responsible for planning and executing a performance campaign focused on selling insurance products.
A turnkey performance campaign
As a result of the won tender, FormUp is responsible for, among other things, strategy, media planning and buying, as well as ongoing analysis and optimization of the campaign across digital channels. The winning agency's tasks also include supporting the brand in content performance marketing and implementing a dedicated analytical system intended to increase the precision of evaluating the effectiveness of the campaigns carried out.
Online products in the spotlight
The goal of the activities is the sale of life insurance and online products: child insurance, property insurance, bicycle insurance and travel insurance.
The internet is a very important source of acquiring new customers for us. The goal is to scale sales while maintaining cost efficiency. We believe that the knowledge and experience of the FormUp agency will allow us to achieve this – says Tomasz Orczykowski, Head of Digital Marketing at Nationale-Nederlanden.
FormUp is an agency specializing in conducting comprehensive sales activities in the new digital ecosystem. To achieve the best performance results, it uses a proprietary ROI monitoring system. The agency's client portfolio includes, among others: PremiumMobile, STS, DUKA, 11 bit studios.
Concepts from the article
ROI — Return on Investment. An indicator comparing the financial effect of an investment with its cost. It helps assess whether a campaign, tool, production or marketing channel generated value adequate to the outlay.
Nationale-Nederlanden performance campaign – FormUp's role
Nationale-Nederlanden performance campaign: FormUp's role
Why it matters: It asks business's most important question: did it pay off after counting all the costs. ROAS looks at media spend — ROI adds production, people and tools.
When it is used: When assessing the profitability of campaigns, tools and projects — anywhere the decision concerns real money.
What the risk of omitting it is: Without a full calculation, a campaign that is "profitable" by ROAS can actually be loss-making — costs outside of media disappear from view.
Summary
Nationale-Nederlanden has entrusted the FormUp agency with planning and executing a performance campaign focused on selling insurance products. The scope of work includes strategy, media buying, optimization of activities in digital channels and implementation of the agency's proprietary analytical system, designed for precise measurement of effectiveness.
The goal is to scale online sales while maintaining cost efficiency. FormUp already works for brands such as PremiumMobile, STS, DUKA and 11 bit studios, using a proprietary ROI monitoring system.
