HMD Global, the exclusive licensee of Nokia-branded phones, has joined the client roster of the Monday PR agency. Monday PR is responsible for communication support for the company and its products – Nokia phones and smartphones. The agency was selected through a tender process.
As part of its cooperation with HMD Global, Monday PR is responsible for comprehensive communication consulting, including product and corporate PR activities, support in organizing special events, and social media activities. The agency's tasks also include coordinating content marketing activities and collaboration with influencers.
Terms from the article
PR — Public Relations. Activities that build an organization's reputation and its relationships with its environment: media, customers, employees, partners, and communities. PR encompasses press releases, media relations, crisis management, events, and brand narrative.
Why it matters: It builds what no advertisement can buy: credibility in someone else's voice. An editorial publication and a well-managed crisis weigh more than a campaign — because a third party is speaking, not the brand about itself.
When it is used: Continuously: media relations, press releases, interviews, events; especially during a crisis and during changes at the company.
What happens if it is omitted: Without media relationships, a company speaks only through paid channels, and in a crisis it is left without spokespeople and without trust.
