Cukiernia Sowa is the agency's first client from the confectionery sector. The collaboration between Mint Media and the pastry shop covers communication on its Facebook profile and advertising support. On the agency's side, activities for the brand are coordinated by Marek Kalużny.
Cukiernia Sowa's products stand out for their refined form and unique taste, which we want to emphasise in the profile's communication. We take great care in preparing the creatives, because as everyone knows "we eat with our eyes," and through the graphics we want to encourage fans to visit the Cukiernia's locations – emphasises Marek Kalużny, Account Manager at Mint Media.
The collaboration between Mint Media and Cukiernia Sowa follows an agreement signed in January.
Cukiernia Sowa are atmospheric places in the very heart of cities, combining global fusion and a tradition spanning several generations since 1946. The offering is impressive – from cakes and cookies, to more refined tortes, all the way to chocolate confections and artisan ice cream. Complementing the pastry shop's sweet offering is a unique coffee created from its own blend – Sowa Caffe 100% Arabica, which can be enjoyed on site or as a coffee to go – taken home.
