MBridge – Marketing Experts for MediaMarkt
The marketing agency MBridge – Marketing Experts has entered into a partnership with MediaMarkt, the leader in consumer electronics distribution in Europe.
As part of the collaboration, the Polish agency will be responsible for running SEO activities for the MediaMarkt.pl online store as well as providing support in content creation. The aim of the collaboration is primarily to increase the site's visibility in Google's organic search results and to acquire quality SEO traffic.
We decided to enter into a partnership with MBridge for several reasons. The most important of them are the agency's many years of experience in running activities for Polish and foreign e-commerce businesses, as well as its safe approach to SEO and understanding of our needs. We are counting on this being a long, and above all effective, collaboration — says Magdalena Misiarz, head of the internet marketing department at Media Saturn Online Polska.
MediaMarkt is the leader in consumer electronics distribution in Europe, present in 14 countries. On the Polish market, the brand has been operating for 20 years. The chain is dynamically developing across all sales channels and setting new standards in terms of product range and service quality.
MBridge – Marketing Experts is a Polish marketing agency, present on the market since 2016, which designs and implements marketing strategies online. MBridge's main specializations are areas such as: SEO, SEM, content marketing, web analytics, social ads, CRM, performance UX and strategic consulting in the field of online marketing. MBridge currently carries out activities for clients such as: Smyk, Skiteam, Netia, Signify, mFinanse and Unilever.
Terms from the article
CRM — Customer Relationship Management. A system that stores contacts, leads, communication history, sales opportunities, tasks and marketing consents. It helps sales and marketing teams work on shared customer data.
Why it matters: It keeps all knowledge about a customer in one place: who talked with whom, about what and when, and at what stage the sale is. If a salesperson leaves, the knowledge stays.
What will the marketing agency MBridge do for MediaMarkt?
When it is used: In sales and marketing: from the first contact through quotations to the servicing of regular customers and marketing consents.
What the omission risks: Without CRM, customer history lives in the inboxes and notes of individual people; offers get duplicated and leads fall through the cracks on the way between departments.
SEO — Search Engine Optimization. A set of technical and editorial activities that improve the understanding, indexing and visibility of pages in search engines. It covers content, structure, metadata, linking, performance and structured data.
Why it matters: It determines whether the content will be found at all: a search engine ranking is today the main source of free traffic. Technology, structure and content all work together here.
When it is used: Constantly: when writing content, building a site, during migrations (redirects!) and in visibility analysis.
What the omission risks: Without optimization, even a great article lands on the tenth page of results — traffic has to be bought with ads or it simply isn't there.
