Carat for the CEWE brand
CEWE chooses Carat
Media house Carat (Dentsu Aegis Network) has entered into cooperation with CEWE, part of the international CEWE Stiftung & Co. KGaA network, Europe's largest independent photographic group.
Christmas TV campaign
The outcome of the project is a TV advertising campaign supporting the sale of personalised photo products, a popular choice for a Christmas gift.
CEWE PHOTOBOOK – Europe's number one photobook – and CEWE PHOTOCALENDAR will be promoted in a TV campaign on nationwide and thematic channels.
This is yet another project by media house Carat with CEWE. The two companies worked together for the first time in 2017.
Summary
Media house Carat (Dentsu Aegis Network) has begun cooperation with the CEWE brand, which belongs to Europe's largest independent photographic group, CEWE Stiftung & Co. KGaA. The result of the project is a TV advertising campaign promoting personalised photo products, including the CEWE PHOTOBOOK and CEWE PHOTOCALENDAR, on nationwide and thematic channels. This is another joint project by the two companies; the first took place in 2017, reflecting the continuation of a proven partnership.
