Ogilvy Poland for Lego
Public relations agency Ogilvy Poland has won the tender to handle PR for the Lego brand.
“Lego is emotions. Happiness is finding a long-sought-after brick from your favourite set. Pain, when you do it with a bare foot. And pride is when you win the tender to handle PR for the Lego brand. And across as many as 5 markets,” we read on Ogilvy Poland's Facebook page.
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Lego chooses Ogilvy Poland
Running the Lego brand will not be an easy task. Lego offers products that are popular all over the world and is known for creativity and unconventional solutions. Especially since the products themselves can be used as a creative tool. Used by numerous artists, as well as ordinary users. This can be seen perfectly on the brand's official Instagram. It was featured in our article Who is worth following on Instagram?.
Summary
Ogilvy Poland has won the tender to handle PR for the Lego brand across 5 markets. The agency announced this on Facebook, emphasising its pride at winning the competition. The Lego brand is known for creativity and is eagerly used by artists and ordinary users, which can be seen on its official Instagram — the profile was appreciated in Mediarun.com's list.
