Havas Media defends Hyundai and KIA budget
Media agency Havas Media (Havas Media Group) has won the pitch for media services for the Hyundai and KIA brands, thereby defending the media budget of Hyundai and KIA.
Havas Media won the pitch, which began in December 2018, covering media services for the Hyundai and KIA brands in Europe. Until now, the agency had worked for these clients continuously since 2009. As a result of the won pitch, Havas Media will handle planning, optimisation and buying of online and offline campaigns for both car manufacturers. The cooperation will also cover additional, non-standard activities.
– We are very pleased with the win, as it confirms the effectiveness of our efforts and the soundness of our business strategy. We have been working for both brands for over 10 years, which means we know the product category and target group inside out, ultimately allowing us to offer an optimised, tailor-made marketing communication strategy based on the Meaningful Brands philosophy – says Renata Wasiak-Sosnowska, COO of Havas Media Group.
Portfolio of the Havas Media group
Havas Media Group – Make a meaningful difference to brands, business and people.
A media agency specialising in building brand communication strategies based on the Meaningful Brands philosophy. It comprises the independent media agencies Havas Media, Arena Media and Fullsix Media, supported by specialised units: Affiperf (programmatic trading desk), Ecselis (a multichannel performance agency delivering brands' business goals), DBI (data driven marketing), LuxHub (communication for luxury and premium brands), Socialyse (a creative boutique leveraging the power of content marketing and social media) and Havas X (dedicated solutions combining trends in media and technology). The group also includes Havas Sports & Entertainment – a unit specialising in building brand engagement in sport and entertainment – as well as the Intelligence Team research department. Since 2013, the Polish branch of Havas Media Group has been managed by Małgorzata Węgierek.
Havas Media wins pitch for media services for the Hyundai and KIA brands
See also: HAVAS implements a new strategy, creates new structures and a new division of responsibilities
Summary
Havas Media defended the media budget of the Hyundai and KIA brands in Europe by winning the pitch that began in December 2018. The agency has worked for both car manufacturers continuously since 2009, and the new contract will cover planning, optimisation and buying of online and offline campaigns, including non-standard activities.
As Renata Wasiak-Sosnowska, COO of Havas Media Group, emphasises, the success confirms the effectiveness of the agency's efforts and the soundness of its strategy based on the Meaningful Brands philosophy. The group's portfolio includes Arena Media, Fullsix Media and Ecselis, among others, while its Polish branch has been headed by Małgorzata Węgierek since 2013.
