Havas Media wins new client - takes the pitch
Media house Havas Media (Havas Media Group) has won the pitch for media handling of the clothing brand Tatuum. The cooperation will begin in mid-October 2019 and will cover media planning and buying.
Winning pitch for Tatuum
As a result of the pitch won by Havas Media, the fashion brand Tatuum will be handled in terms of media buying by the LuxHub team, headed by Beata Orkwiszewska. The agency will handle planning, optimisation and buying of online and radio campaigns.
Tatuum is launching the #KOLEKCJONUJCHWILE campaign, featuring Aleksandra and Michał Żebrowscy. The creative was prepared by the agency Bridge2Fun.
Havas Media Group – Make a meaningful difference to brands, business and people.
Havas Media Group at a glance
A media agency specialising in creating brand communication strategies based on the Meaningful Brands philosophy. It comprises the independent media houses Havas Media, Arena Media and Fullsix Media, supported by specialised units: Affiperf (programmatic trading desk), Ecselis (a multichannel performance agency delivering brands' business goals), DBI (data driven marketing), LuxHub (communication for luxury and premium brands), Socialyse (a creative boutique leveraging the power of content marketing and social media) and Havas X (dedicated solutions combining media and technology trends). The group also includes Havas Sports & Entertainment – a unit specialising in building brand engagement in sport and entertainment – as well as the Intelligence Team research department. Since 2013, the Polish branch of Havas Media Group has been managed by Małgorzata Węgierek.
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Summary
Havas Media has won the pitch to handle media for the Tatuum brand, taking over planning and buying of online and radio campaigns from mid-October 2019. The tasks will be handled by the LuxHub team under the leadership of Beata Orkwiszewska. The brand will launch the #KOLEKCJONUJCHWILE campaign, involving Aleksandra and Michał Żebrowscy, with the creative prepared by Bridge2Fun.
This is further proof of Havas Media Group's expansion in the premium brand segment, in line with the strategy of the group managed by Małgorzata Węgierek, based on the Meaningful Brands philosophy.
