Spanish unicorn Glovo has joined the roster of clients at 38 Content Communication. The agency is responsible for creating a comprehensive brand communication strategy, including corporate communication and comprehensive media relations activities.
What is Glovo?
Glovo is a mobile app that delivers products on demand. The company has 5.5 million users and 16,000 partner locations. It currently operates in 650 cities across 22 countries in Europe, Africa, and Latin America.
Expansion in Poland
The Spanish startup debuted in Poland in July 2019 by acquiring PizzaPortal.pl, and is currently developing its second European technology center in Warsaw. Glovo stands out in the market with a broad portfolio of product categories including, alongside restaurant food ordering, also grocery shopping and broadly defined express courier services.
Glovo brand communication tender concluded
Agency 38 Content Communication, part of 38 Group, is a team of media industry experts. The agency was founded in 2010 and currently employs over 40 people in offices in Łódź and Warsaw. Currently, among the clients of 38 Content Communication are, among others, the following companies and brands: Accor, Grupa Atlas, Bausch Health, Centrum Medyczne Damiana, ElectroMobility Poland, Energia Polska, Ministry of Digital Affairs.
Summary
Spanish unicorn Glovo entrusted brand communication to the agency 38 Content Communication. The agency will be responsible for corporate communication strategy and media relations. Glovo operates in 650 cities across 22 countries, and in Poland it is developing a technology center in Warsaw.
Interestingly, among the clients of 38 Content Communication are already, among others, Accor and ElectroMobility Poland, which demonstrates the agency's broad range of competencies in serving various market sectors.
