Starcom, part of Publicis Groupe, has once again won the media services pitch for Bahlsen Polska, a biscuit manufacturer and owner of brands such as Hit, Leibniz and Krakuski. Starcom's responsibilities include strategic media planning and buying.
What does the won pitch cover?
Media agency Starcom was selected through a pitch covering all communication channels. The process spanned Poland and Romania because Bahlsen Polska is a communication hub for Central and Eastern Europe. The decision to re-appoint Starcom means the continuation of cooperation between the companies, which began in 2015. Starcom will continue to be responsible for communication strategy, media planning and buying. The pitch was coordinated by auditing firm Media Strategy and the Czech headquarters.
Maintaining the client's trust over many years is the best proof of a partnership and mutual understanding of business needs. This success is the result of the entire team's work. – says Magda Kolenkiewicz, CEO of Starcom.
About Starcom:
Bahlsen concludes media services pitch – what does it mean for the market?
Starcom is a global media agency belonging to one of the world's three largest advertising holdings, Publicis Groupe. Based on our knowledge of consumers, their relationships with brands, media and technologies, we create brand experience platforms that grow our clients' businesses. In Poland, Starcom employs nearly 300 experts and guarantees clients all the key services necessary to run effective advertising activities: performance marketing, analytics and research, technology and data management, content marketing and business transformation. Starcom is the largest and best agency in Poland according to the global ranking by auditing firm RECMA. The agency serves dozens of the most demanding Polish and international companies, including: Aflofarm Farmacja Polska, L'Oreal Polska&Baltics, Grupa Żywiec, Totalizator Sportowy, Maspex Wadowice, Allegro.pl, Samsung, ZT Kruszwica, Santander Bank, OSM Piątnica.
Summary
Starcom, part of Publicis Groupe, has once again won the media services pitch for Bahlsen Polska. The contract covers strategy, planning and media buying for Poland and Romania, where the biscuit manufacturer's Polish unit acts as a hub for Central and Eastern Europe. Cooperation between the companies has continued uninterrupted since 2015, and the pitch was coordinated by Media Strategy and the Czech headquarters.
The success is commented on by Magda Kolenkiewicz, CEO of Starcom, who emphasizes the long-standing partnership with the client. Starcom employs nearly 300 experts in Poland and is the leader of the domestic media agency market according to the RECMA ranking.
