MOTOROLA, known for innovative solutions in mobile technology, has just launched its latest campaign aimed at promoting their newest smartphone, the motorola edge 40 neo. The campaign, titled "Discover the Ocean of Possibilities," was prepared by the marketing agency Tigers, and it features three exceptional brand ambassadors: Krzysztof Zalewski, Ola Adamska, and Kasix.
"Motorola - Make a splash"
The campaign launched on October 16, 2023, and is a response to the global tagline of the edge 40 neo model, which is "Motorola - Make a splash." The campaign focuses on promoting three color versions of the phone, created in collaboration with Pantone: blue (Caneel Bay), mint (Soothing Sea), and black (Black Beauty).
The starting point for creating the campaign was the global tagline of the edge 40 neo model - "Motorola - Make a splash." However, the Tigers agency decided to go a step further and focus on three key aspects that lead to success: courage, self-discovery, and taking risks despite various adversities. These are the values promoted by the campaign's three ambassadors: Krzysztof Zalewski encouraging courage, Ola Adamska, who inspires self-discovery, and Kasix, encouraging risk-taking.
Exceptional personalities will appear in MOTOROLA's campaign
Karolina Zduńczyk, Influencer Marketing Expert at the Tigers agency, emphasizes that choosing the right ambassadors was crucial to the campaign's success:
When matching ambassadors to a brand, I always think about its ideas, values, and campaign concept. In this case, we were looking for rebels who are not afraid to express their opinions, who live in accordance with their beliefs, for whom growth is a constant part of everyday life. We managed to invite exceptional personalities to collaborate who perfectly reflect the slogans of our campaign.
MOTOROLA's campaign with exceptional ambassadors – what values does it promote?
Tigers approached the project holistically, starting from creating the creative concept, through selecting influencers, writing the script, all the way to producing the photo session and video materials. As part of the campaign, three different messages were prepared, corresponding to the individual aspects promoted by the ambassadors.
Campaign created by the TIGERS agency
The direction of the promotional spot was handled by Stanisław Miroszewski, and the photographic side of the campaign and photos of the artists were handled by Łukasz Dziewic, who himself is a MOTOROLA brand ambassador. Music plays an important role in the campaign, and as many as three arrangements of Krzysztof Zalewski's song "Zabawa" were prepared by composer Wojciech Urbański and used in various threads of the promotional spot.
Iga Wasilewska, Team Leader at Tigers, responsible for cooperation with the MOTOROLA brand, summarizes the project, emphasizing the importance of the team and the work of the entire agency:
Once again, we had the opportunity at Tigers to prepare such a large creative concept, select new brand ambassadors, and then produce all the materials necessary to carry out the campaign. Behind such large projects there is always a whole company of people.
The "Discover the Ocean of Possibilities" campaign is an excellent example of synergy between technological innovations and a creative marketing campaign. It introduces the world of modern mobile technologies while inspiring courage, self-discovery, and risk-taking in the pursuit of success. So all that remains is to reach for the motorola edge 40 neo and dive into this extraordinary ocean of possibilities.
