Rafał Wróblewski has been appointed Business Executive Officer (BEO) at NESTLÉ WATERS. In his new role, he will be responsible for developing brands such as Nałęczowianka, S. Pellegrino, Acqua Panna and Perrier.
Rafał Wróblewski is the new Business Executive Officer at NESTLE WATERS
Rafał Wróblewski began his career at NESTLÉ in 2020. At that time, he took the position of sales director. Previously, he built his professional experience at many significant companies in the food industry. Among other things, he was responsible for managing teams and optimizing processes.
Nałęczowianka is a well-known and well-liked brand that is present in many Polish homes. My ambition is not only to build Nałęczowianka's market share, but also to provide further reasons to reach for it. I place these business challenges on par with the social responsibility of our brands. I am convinced that a key element of achieving success in the area of sustainable development for NESTLÉ WATERS is the continuation and development of global and local initiatives. Protecting water resources, managing them rationally, and caring for their safety are extremely important for the condition of our planet and for future generations. That is why, as BEO of NESTLÉ WATERS, I want to carry out this mission. A key issue from the perspective of our business is a responsible approach to packaging. Therefore, we are already taking concrete actions to reduce the amount of virgin plastics in packaging. At the same time, we are increasing the share of recycled material in bottles. We currently use 25% rPET, which makes it possible to meet the requirements of the SUP directive a year ahead of schedule. In Poland, NESTLÉ actively supports the introduction of a deposit return system, which is a key tool in achieving our goals related to the effective collection of packaging as well as ensuring access to secondary raw materials - such as recyclate. All activities in the area of sustainable development are part of our mission - let's take care of our planet now, because "if not NAŁ, then when?!" - Rafał Wróblewski, NESTLÉ
ABOUT NESTLE WATERS:
Business Executive Officer at NESTLÉ WATERS focuses on sustainable development
NESTLÉ is part of the Swiss NESTLÉ group founded in 1992, and is a significant producer of bottled water. The company is known for protecting natural water sources and producing high-quality mineral and filtered waters. Among its brands are well-known names such as S.Pellegrino, Perrier, Acqua Panna and Nestlé Pure Life. Nestlé Waters is committed to activities for sustainable development, aiming for a positive impact on the water environment by 2025 and reducing its environmental impact through the use of recycled PET plastic.
Summary
Rafał Wróblewski has taken the position of Business Executive Officer at NESTLÉ WATERS, responsible for the brands Nałęczowianka, S. Pellegrino, Acqua Panna and Perrier. He has worked at NESTLÉ since 2020, where he started as sales director. His priority is not only market share growth, but also the continuation of pro-environmental activities.
The company already declares the use of 25% rPET in bottles, ahead of the requirements of the SUP directive. NESTLÉ also actively supports the deposit return system in Poland, seeing it as a tool for effectively collecting packaging and ensuring access to secondary raw materials.