Focus Media Group has begun cooperation with Mercedes-Benz Polska Sp. z o.o. in the area of social media handling.
Scope of cooperation
The agency is responsible for image and product communication for the Mercedes-Benz brand in social media in terms of Polish content. The activities cover the brand's fan page on Facebook and its profile on YouTube, as well as the smart brand's fan page on Facebook.
Group structure
Focus Media Group comprises the integrated marketing agency Focus Advantage, the interactive agency Comfitura and the event agency Imagine Nation.
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Summary
Focus Media Group has taken over the handling of social media for the Mercedes-Benz brand in Poland, covering communication on Facebook and YouTube for Mercedes-Benz as well as the smart fan page. This is a significant strengthening for the group, which combines the competencies of three agencies: Focus Advantage (integrated marketing), Comfitura (interactive) and Imagine Nation (events). As a result, the client gains comprehensive support in building its image across digital channels.
