In July 2025, Paweł Kocon was promoted to the position of Marketing Manager at MB Motors, an authorised Mercedes-Benz dealer, replacing Michał Serdakowski, who after a decade with the dealer decided to pursue new professional challenges.
A career that sets the standards of innovative marketing
Paweł Kocon joined MB Motors back in March 2024 as PR Manager. In his new role, he is responsible for the comprehensive marketing strategy, digital marketing, in-house initiatives, events, cooperation with influencers and partners, and the image of the showrooms in Janki, Piaseczno and Poznań.
Kocon boasts more than 20 years of experience in brand communication, CSR and 360° campaigns, gained at companies such as Warta, Kredyt Bank, Pracuj.pl, MSL and Telemedi. He has a strong orientation towards new technologies and a creative #OutOfTheBoxThinking approach to marketing and PR.
What the promotion means for MB Motors' strategy
Kocon's promotion is a clear signal that MB Motors wants to integrate classic forms of communication with modern marketing trends:
- Scaling digital activities and 360° campaigns, in line with the guidelines of the Mercedes-Benz Polska brand
- Developing event marketing and influencer campaigns to build customer engagement and increase awareness of the local showrooms,
- Consistent branding across the showrooms in Janki, Piaseczno and Poznań, with an emphasis on customer experience and premium brand storytelling.
MB Motors marketing manager – new directions of activity
Background to the changes – turnover in the marketing manager position
Michał Serdakowski, MB Motors' previous Marketing Manager, spent around 10 years at the company and went from specialist to marketing leader. His departure marks a moment of transformation, opening up space for Paweł Kocon's new approach – focused on digital integration and customer-centric activities.
Macro-trends: the dealership industry is betting on multichannel marketing
The personnel change at MB Motors fits into a broader trend of marketing transformation in the automotive industry. Dealers are increasingly shifting the weight of their activities towards digital, content, social media and influencer marketing. Paweł Kocon, with his experience in corporate communication, events and 360° campaigns, can strengthen this transformation.
His profile fits perfectly with the current needs of the premium dealer market – as analyses by PwC and Deloitte indicate, premium customers expect consistent multichannel experiences.
Paweł Kocon's promotion to Marketing Manager at MB Motors is a key move in the context of developing the Mercedes-Benz brand's marketing office in Poland. His more than 20 years of experience, his combination of digital innovation with CSR and his ability to build 360° campaigns can give a new direction to the strategy for promotion, events and the digitalisation of showroom experiences. This is a moment that can strengthen MB Motors' position as a leader in modern dealership marketing.
Company information
MB Motors is an authorised Mercedes-Benz dealer operating in Poland. The company is involved in vehicle sales and after-sales services for customers. Its operations are based on premium values and a professional approach to customer service.
