James Franco is an actor who needs no introduction. This time he took part in a campaign for a well-known online store offering the trendiest clothes - Zalando.
The whole "It's a man box" initiative is meant to help men organize their wardrobes. As James Franco himself says:
"We don't go shopping. Why decide. No matter what guys like, they can look great thanks to Zalando. Men's style made to order."
Elegant or casual - create a box full of fashionable options for every occasion. You can choose between styles such as on the go, in the rhythm of the city, at social events, or between Friday and Sunday.
Interestingly, Franco doesn't just appear in the ad - he also directed it. The spot is part of a campaign that includes press advertising and OOH banners. Take a look at the spot and the image session.
Terms from the article
OOH — Out of Home / out-of-home advertising. Advertising that reaches audiences outside the home, e.g. billboards, citylights, public transport carriers, advertising at airports, and large-format screens. It requires planning of location and exposure.
Why it matters: It works where people already are: on streets, at stops, on commuting routes. It builds local reach and brand recall without fighting for attention in an overloaded internet.
When it is used: For building awareness, local campaigns, and supporting launches; location and exposure decide everything.
What happens if it is skipped: A purely digital campaign bypasses people outside screens — and purchasing decisions are also made on the way to the store.
