Do the social media accounts you manage not look like a dream? Then it's time to make a few basic but key changes. Check it out!

So much has changed in the digital landscape over the past few months, and all of this makes it even more important to tighten up and improve the profiles that fill social media. Even if you post regularly, follow trends, and engage, you'll certainly find something worth refining.

Photos, videos, URLs, calls to action, "About" sections, newsletters, hashtags – you can probably enrich all of them a bit on your fan page. Here are tips on how to take command of your social media accounts, focusing on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Facebook

  • Change your profile photo

Facebook – start with your business card

When did you last update the profile photo on your page? Such graphics are not just an add-on; they also make the good or bad first impression a potential audience member has when visiting your page. You can easily create an attractive profile picture with the free graphic design tool "Canva."

  • Update your pinned post

Make sure the pinned post is the first thing you want internet users to see when they land on your page.

  • Change the order of tabs

Can you change the order of the tabs on the right side of the page? Maybe you want to list Fundraisers, posts, or videos first? Decide what you want to highlight, because you only have two seconds to grab someone's attention when they click your Page.

  • Change the call-to-action button

If no one is responding to your current calls to action, it's time to try something else, such as a "Learn More" or "Sign Up" button.

  • Sign up for Facebook

If you run a charity group registered on Facebook, you can use a full set of free fundraising tools. It's still not too late. Sign up and get started.

  • Take a look at the About section

Check whether all the information provided is correct. Pro tip: change the URL so it leads to an introductory video about your organization or to a page with your brand's success stories.

  • Check the Messenger program

Businesses and organizations of every size now use Messenger to communicate with their audiences. In your case, it can't be any different.

 

Twitter

  • Update your bio

Twitter – bio and harmony on the timeline

Check the links, keywords, and hashtags – make sure everything is up to date and easy to find.

  • Change your pinned Tweet

Is your pinned Tweet from a few months ago? That can ruin the first impression if it's the first thing users see when they land on your account.

  • Use Twitter Lists

Twitter Lists help you control relevant information, which is the main channel of this social platform. Consider creating a list of corporate sponsors, volunteers, thought leaders, and community partners.

  • Evaluate your timeline

The Twitter feed is no longer chronological – the platform uses an algorithm similar to Facebook's to determine what it thinks is most likely for each user.

  • Remove inactive people

You can use a tool like ManageFlitter to see who isn't following you and find people you follow who have long been inactive.

 

Instagram

  • Change the link in bio

Instagram – aesthetics and order

The link in your Instagram bio is the only place where you can put a clickable link to an external page (unless you use ads), so use it wisely. Be creative and send people to more targeted locations online, such as videos or registration pages, rather than your website's homepage.

  • Add your most important Instagram Stories

Take care of your InstaStories. You should create Instagram Stories and push your best recordings forward, directly under your bio.

  • Clean up your profile

Your Instagram feed should function like an art museum – carefully curated, aesthetic, showcasing your best photos and videos. You can always delete old Instagram graphics that don't match your aesthetic or don't generate much engagement.

  • Add hashtags to older posts

To increase engagement on older posts that you think need more exposure, consider going back to the captions and adding a few extra hashtags, tagging relevant accounts, and/or adding a location.

 

LinkedIn

  • Update your headline

The headline is the most important part of your profile because it's the first thing people notice when they receive a connection request from you.

  • Rework your summary

Your summary should be engaging, friendly, and convey who you are and the benefits of what you do. Focus on the impact of your work, not on features.

  • Leave some groups

Review your list of groups and make sure you still want to take part, for example, in some contest. Leave groups that don't match your interests or are inactive.

  • Clean up your inbox

Set aside some time each month to take control of your message-filled inbox. Make sure no important messages have been deleted.

 

YouTube

  • Check your keywords

YouTube is the world's largest search engine. If your company publishes video anywhere on the internet, you need to add it to YouTube as well. Make sure your target keywords are clearly visible in the video description and title.

  • Write great titles

Catchy titles are essential for search – and needed to gain more followers of your published content. Boring, non-descriptive titles simply won't get as many views and comments.

  • Add calls to action

In your video captions, remember to add relevant calls to action using hyperlinks. "Subscribe to receive our newsletter, stay in touch," "Donate," "Read our blog," etc.

Summary

Reviewing your social media profiles is not a one-time action but a regular habit. Updating photos, pinned posts, bios, or links can significantly improve first impressions and engagement. Use free tools like Canva for graphics and ManageFlitter for tidying up on Twitter. Remember that on Instagram, aesthetics and well-thought-out hashtags matter, while on LinkedIn, it's your headline and profile summary. It's the details that determine the strength of your brand online.