Instagram Reels is a great way to increase your number of followers in the app - short video formats intrigue and attract fans, of course as long as they are made properly. And the best way to find out whether you're doing it right is to simply get started! Naturally, however, there are several ways to improve your Instagram Reels so you can fully and best make use of their function.
If your goal is to go viral through Instagram Reels, avoid these 5 mistakes:
1. Missing or hard-to-read text
Instagram Reels are most often displayed without sound, so the viewer can easily scroll past your video without a second thought. An eye-catching headline can make them stop for longer and start watching your content! Just remember that the captions should not be cut off or covered by a sticker. It's also worth using hashtags. Currently, not many people use them, which is a big mistake. There's a good chance your Reels can start gaining popularity and be visible to other users once properly tagged. Just make sure the hashtags you use match your profile and content!
2. No call to action
If you're using Instagram Reels in the hope of growing your business, remember to include a call to action directly in the video itself! Of course, not every Reel needs a call to action. But if you're sharing an educational, promotional, or valuable reel, clearly state what step the viewer should take.
You can tie these calls to action to your overarching business goals to start seeing real business growth thanks to your videos!
3. No proper thumbnail
To make people want to click on your video, it's a good idea to add a nice cover image with a picture and a headline relating to your Reel post. This is similar to YouTube, and a clear thumbnail image will reward you with much higher clicks and views!
4. Posting Instagram Reels with a watermark
The app's algorithm is very efficient and quickly picks up content with a watermark and reduces its reach. So if you're planning to post the same video on Instagram as on TikTok, use the SnapTik app.
5. Not showing your personality
On Instagram, we're used to seeing perfectly curated photos on feeds. Instagram Reels is not the place for that! It's a space for fun, connecting with viewers, and showing your personality.
Don't be afraid to show who you really are and share the behind-the-scenes of your life and business.
You can show your personality through the songs you listen to, your facial expressions, what you say and what you do in a Reel. Just be yourself and have fun!
Now that you know which mistakes to avoid when creating Instagram Reels, it's time to start posting videos!
