Five new people have joined the hyperCREW agency. Find out which names have strengthened the team at this strategic and creative company.

 

The following have joined the hyperCREW team:

Magdalena Karłowicz at hyperCREW handles activities in the position of Account Director for Pepsico and BSH. She gained her experience working with interactive agencies: mohi.to, MindChili, Enzo, and working in the e-learning training market at Smart Education.

Ilona Cięszczyk has taken the position of Account Manager at hyperCREW and is responsible for servicing GlaxoSmithKline. Ilona's previous professional experience includes work as a Public Relations Specialist at 71media and TOP ONLINE.

Monika Dymon works at hyperCREW in the position of Social Media Specialist. She handles the agency's clients such as Lipton, MAOAM, Lions Bank, Siemens. She gained her professional experience in the positions of: Social Media Manager - InplusPR Agency, Junior Content & Social Specialist – AdAgri.

Katarzyna Gajlewicz works at the agency as a Junior Social Media Specialist; her promotion to this position was preceded by a successfully completed internship at hyperCREW and earlier work placements as part of her studies. Katarzyna works on projects run by the agency for DaGrasso, Wrangler Europe, Siemens Home, Zelmer, Takto Finanse.

Aleksandra Zając has joined the project team in the position of Graphic Designer. She is responsible for graphic projects for clients: GSK, BSH, Lipton, Noustique. She previously gained professional experience working at J. Walter Thompson and Lemon Sky for clients such as: Shell, Bahlsen, HIT, Absolwent, Winiary, Lion, Tesco, Volkswagen Financial Services, Visa.

Concepts from the article

Social Media — Social media. Platforms that enable users to create, publish, comment on and share content, as well as build communities. For a brand, they are an organic, advertising, customer service and analytical channel.

Why it matters: It combines reach, dialogue and sales in one place: the brand speaks, listens and responds where its audience spends time. It is also a customer service channel and the first front line in a crisis.

When it is used: Continuously: organic content, paid campaigns, handling inquiries, opinion monitoring and collaborations with creators.

What happens if it is ignored: Absence from social media hands the narrative to others: the brand is discussed anyway — just without its own voice.

Summary

Five new people have joined the hyperCREW agency. Magdalena Karłowicz as Account Director will handle Pepsico and BSH, while Ilona Cięszczyk as Account Manager will take care of GlaxoSmithKline. The social media team will be strengthened by Monika Dymon and Katarzyna Gajlewicz, while the graphic side will be taken over by Aleksandra Zając, who previously worked for J. Walter Thompson.

It is worth adding that Katarzyna Gajlewicz was promoted after an internship at the agency — hyperCREW is committed to developing internal talent.