Havas, one of the world's leading media groups, is making changes to its visual identity. A cohesive, modern and dynamic image is being introduced. The goal is to strengthen its market offering and raise brand value both for clients and for all employees. The process of creating the new identity was entrusted to the team at Conran Design Group, the leading branding agency of Havas, which was tasked with reflecting the group's integrated global operating model.

Havas's New Identity

The First Such Change in 20 Years

Havas has carried out a thorough update of its image to emphasise the full integration of its offering and the shared identity of all companies in the group. This is the first such change in twenty years. The new visual identity is intended to make it easier for stakeholders to navigate the various specialised entities belonging to Havas and to highlight their shared affiliation both within Havas itself and in the broader context of the Vivendi conglomerate.

  • Havas is unique because we are the most integrated, meaningful and entertainment-focused group in the industry. Our new identity is much more than just a logo change. It is a differentiator that gives us a competitive advantage and highlights our core values, and it also makes it easier to use the services we offer. We treat our brand as valuable business capital that, thanks to an integrated approach, allows us to deliver the most effective communication strategies that exceed client expectations - says Yannick Bolloré, CEO of Havas.

Havas with a New Visual Identity from June

The rollout of the refreshed visual communication began on 13 June 2023 at Havas headquarters in Paris, as well as at key Havas Villages locations around the world. The update covers all Havas brands, both physical and digital, including agencies in Poland.

Rebranding in Poland

As part of Havas Village Poland, two specialised agency groups, Havas Creative Network and Havas Media Network (previously known as Havas Creative Group and Havas Media Group), have also undergone rebranding. Havas Creative Network brings together agencies with diverse expertise in marketing communication and PR, such as the advertising agency Havas Warsaw, the Public Relations agency Havas PR Warsaw and Havas Engage, an agency specialising in direct marketing. Havas Media Network, in turn, is a group of agencies specialising in creating brand communication strategies based on the Meaningful Brands philosophy, using the latest and most effective media and marketing-technology solutions.

About Havas: Havas is an international advertising and public relations company headquartered in Paris. The company was founded in 1835 by Charles-Louis Havas as a news agency, becoming a pioneer in the field of the modern news agency. Havas employed renowned figures, including Paul Julius Reuter and Bernhard Wolff, who later founded their own news agencies.

Summary

The Havas group has unveiled a new global visual identity, prepared by the Conran Design Group team. It is the first such major image update in 20 years, intended to emphasise the integration of its offering and the shared identity of the companies within the Vivendi conglomerate. The changes took effect on 13 June 2023 in Paris and at key Havas Villages locations around the world.

In Poland, the rebranding covered Havas Creative Network and Havas Media Network, which bring together, among others, the agencies Havas Warsaw and Havas PR Warsaw. It is worth recalling that the company Havas itself was founded in 1835 as a news agency, and its employees included Paul Julius Reuter and Bernhard Wolff.