Havas runs campaign during new "Idol"

Havas Sports & Entertainment and Saatchi & Saatchi IS with a non-standard campaign for the Jacobs brand in the "Idol" program

After a 12-year break, the "Idol" program returns to Telewizja Polsat's schedule. The Jacobs brand became the sponsor of the production. The coffee producer's collaboration fits into the brand's new communication strategy based on inspiring people to pursue their dreams. This refers to the "Obudź marzenia" (Awaken Dreams) campaign.

The Havas Sports & Entertainment agency supports the brand in activities related to product placement, as well as in the overall sponsorship activities for the "Idol" program. Media buying for the campaign is handled by the media house Havas Media.

The creative was prepared by the Saatchi & Saatchi IS agency. The "Idol" program is one of the first talent show programs in Poland. Musicians such as Monika Brodka and Ania Dąbrowska began their careers on the show. On February 15 at 8:00 PM, the first episode of the new series aired. The final of the program will take place in May.