Havas Media Group and Ministry of Creativity with the Online Experience offering
Havas Sports & Entertainment (Havas Media Group) and the Ministry of Creativity agency are joining forces in a joint creative project and launching the Online Experience offering.
Joint Online Experience offering
The coronavirus pandemic is changing the landscape in many industries, including the broadly understood MICE sector. Responding to the situation and the expectations of clients, Havas Sports & Entertainment, the unit responsible for special projects at the media agency Havas Media Group, is joining forces with the event & live marketing agency Ministry of Creativity, which has many years of experience on the market. Using their expertise and extensive experience, the two member agencies of the Event Agencies Club at the SAR Marketing Communication Association have created the creative project Online Experience, under which they offer clients organization and creative support for online events such as conferences, meetings, workshops and events.
Online events make it possible to maintain event standards, and moving them into the digital world enriches them with the most modern audiovisual technologies while reducing costs. The joint offering of Havas Sports & Entertainment and Ministry of Creativity includes creative, technological, media and social media support.
– In the current situation, classic events are out of the question for now, but after all, clients are running marketing activities and are constantly looking for opportunities to reach their current and potential consumers – emphasizes Aleksandra Marciniak, Head of Havas Sports & Entertainment at Havas Media Group. – So we decided, based on our shared experience, to offer a service that will allow for interesting activities while using the current technical possibilities. We deeply believe that the competencies of HSE and Ministry of Creativity – from creation and execution of amazing events to combining them with the entire media and communication strategy – will make it possible to tailor attractive proposals to the needs and capabilities of our clients. – Sometimes the best solutions are created in the least expected circumstances – notes Mariusz Nowak, CEO of Ministry of Creativity. – I have always been very impressed by HSE's ideas and executions, so the opportunity to combine our event competencies was for me an ideal idea for offering clients even better solutions. Online Experience is a unique blend of media experience, event and live experience, and digital. Together we are able to create and execute any online event, even the most complex one.
About Havas Media Group
Havas Media Group – Make a meaningful difference to brands, business and people.
A media agency specializing in creating brand communication strategies based on the Meaningful Brands philosophy. It consists of independent entities – Havas Media, Arena Media and Fullsix Media, supported by specialized units: Ecselis (a multichannel performance agency delivering brands' business goals), DBI (data driven marketing), LuxHub (communication for luxury and premium brands) and Socialyse (social media and content marketing). The group also includes Havas Sports & Entertainment – a unit specialized in building brand engagement in sports and entertainment – as well as the Havas Intelligence research department. Since 2013, the Polish branch of Havas Media Group has been managed by Małgorzata Węgierek.
About Ministry of Creativity
Havas and Ministry join forces in the Online Experience project
Ministry Of Creativity – Inspiring ideas encourage cooperation
The event & live experience agency was founded in 2014 and is part of the MplusM Event Marketing group (which has been operating on the market for 20 years), specializing in creating non-standard event marketing solutions, in particular new technologies and digital. From the beginning of its existence, the agency has focused on broadly understood creativity and innovation on many levels, hence its division into 6 departments: creation, events, promo, moto, beauty online experience. The agency is headed by Mariusz Nowak and Mariusz Pazik.
Summary
Havas Sports & Entertainment, a unit of Havas Media Group, and the event & live marketing agency Ministry of Creativity have joined forces to create the Online Experience offering. As part of the cooperation, clients will receive support in organizing online events such as conferences, meetings and workshops. Both agencies belong to the Event Agencies Club at SAR, which guarantees professionalism and experience.
The offering combines creative, technological, media and social media competencies, allowing for cost reduction while maintaining event standards. It is a response to the market's needs during the pandemic, when traditional events are not possible.
