A former Global Media Director at AXA, co-founder of Weborama, and doctor of molecular physics joins Havas Media Group as Global Head of Data.
Rodolphe Rodrigues, in his newly assumed position as Global Head of Data at Havas Media Group, will lead all new data-related projects. His responsibilities will also include overseeing investments and teams of specialists in analysis, data management, and the creation of new business models. As Global Head of Data, he will begin work on the management and global development of DBI, a unit specializing in Data Driven Marketing.
Marketing Strategy
Rodolphe has over 20 years of experience working on the development of data ecosystems for popular brands. The former Global Media Director at AXA will be responsible for developing behavioral audience segmentation and content strategies for Havas Media Group clients worldwide. As a result, consumers will be able to implement marketing strategies that drive the company's success.
"Acquiring such prestigious, global innovators as Rodolphe is crucial for our development and the operations of our clients. A deep understanding of data and media audiences allows us to offer clients the best solutions on the market. Rodolphe perfectly understands the value of our integrated Havas Village model and the benefits that effective data ecosystem management can bring to our clients." - says Stéphanie Marie, Chief Transformation Officer at Havas Media Group.
About Havas Media Group
Havas Media Group is an agency specializing in creating brand communication strategies based on the Meaningful Brands philosophy. It comprises the independent media houses Havas Media, Fullsix Media, and Arena Media, supported by specialized units: Affiperf (programmatic trading desk), Ecselis (a multichannel performance agency delivering brands' business goals), DBI (data driven marketing), Mobext (strategic solutions in mobile channels), LuxHub (communication strategies for luxury and premium brands), Socialyse (a creative boutique leveraging the power of social media), 18 Havas Warsaw (dedicated solutions combining trends in media and technology), and Havas Story Plantation (comprehensive content strategies).
The group also includes Havas Sports & Entertainment, a global network of agencies building brand engagement in sports and entertainment, as well as the 3i research unit. Since 2013, the Polish branch of Havas Media Group has been managed by Małgorzata Węgierek.
