– Projects like this are a dream for any agency. First, who wouldn't want to work for Google. Second, it is rare to come across a tender conducted so professionally on the client side, from the rejection fee, through the quality of the process, the quality of the brief, to the quality and concreteness of the feedback and decision-making. Third, this is not a standard campaign; you have to demonstrate a fresh and innovative approach, knowledge, and even staying ahead of current trends, a deep understanding of the target group and the channels of reach. And finally, fourth, on a human level this is a very valuable project – says Michał Rutkowski, managing director of K2 Create.
K2 Create (Grupa K2) won the tender for the execution of the campaign for the 'Umiejętności Jutra' ('Skills of Tomorrow') educational programme for Google Poland.
The campaign communicates the launch of an educational programme created by Google and the SGH Warsaw School of Economics (SGH). The 'Umiejętności Jutra' programme invites people from all over the UK to take part in free courses that will help them gain digital skills and take their first steps in the digital marketing industry or in the digital transformation of businesses. The campaign is aimed both at people gaining their first professional experience and at those who want to change industries.
The programme's main educational partner is the SGH Warsaw School of Economics, and its strategic partners are: GovTech Polska, NASK and Piotr Mazurek – the Government Plenipotentiary for Youth Policy. Over eight weeks, participants in the online training will learn in detail about areas such as: the fundamentals of internet marketing, the use of data in business optimisation, performance marketing in practice, cloud tools, ethical and inclusive activities, and design on the internet. The course will end with a certificate from Google and SGH confirming the qualifications gained.
– Over the past few months we have become part of a project we strongly believe in. We believe that the opportunity to update your career, to learn from the best specialists, is very real help and, for many, a chance for a new job. This is one of those projects where, in addition to the opportunity to create good creative work, we are also taking part in something important – says Magdalena Banasik, Head of Creatives at K2 Create.
The agency is responsible for digital materials, social media materials, and collaboration with influencers and with experts from the internet marketing industry. The promotional campaign began on 25 February 2022 and will run until 13 May 2022. The collaboration is project-based.
Project website: www.umiejetnoscijutra.pl
K2 Create is one of the most recognisable and acclaimed advertising agencies in Poland. It creates communication that gives brands a distinctive image and allows them to operate efficiently despite a dynamically changing reality. It is part of Grupa K2, which provides comprehensive solutions and services in the areas of digital transformation and digital marketing, based on advanced analytics, software development and the cloud.
