Burger King shows mould in its new campaign
Specifically, the process their flagship sandwich the “Whopper” goes through from day 1 to day 34. The ad is being shown both as a video and as printed posters. It is intended to announce the removal of preservatives from the flagship sandwich.
By the end of this year, Burger King has announced that all food items - including sandwiches, sides and desserts - will be free of artificial colours, artificial flavours and preservatives in the United States and selected European countries, including Germany and the United Kingdom.
McDonald's announced in 2018 that it was removing artificial colours, flavours and preservatives from seven of its burgers.
See also: Burger King sends customers to McDonald's
Summary
Burger King's campaign shows the process of the flagship Whopper spoiling from day 1 to day 34 in order to announce the removal of preservatives from the sandwich. By the end of the year, the chain plans to remove artificial colours, flavours and preservatives from all food items in the USA and selected European countries, including Germany and the United Kingdom. In 2018, McDonald's announced a similar step, withdrawing these ingredients from seven burgers, which shows a growing trend towards healthier food in fast food chains. The video material and posters are intended to increase transparency towards customers and build trust in the brand.
