Can we imagine Christmas without Santa Claus, the iconic Coca-Cola truck, festive store displays and the sounds of "Last Christmas"?

Elements of pop culture have become a permanent part of Christmas tradition. Every year, brands also try to outdo one another to deliver emotion, joy and good fun during the festive season. Ahead of Christmas, we present a subjective review of ads that moved us, made us laugh and brought the pleasant atmosphere of Christmas.

ALLEGRO

JOHN LEWIS

COCA-COLA

M&Ms

SAINSBURY'S

EDEKA

AMAZON

Hershey’s Kisses

APPLE

Campbell’s