Antyradio, one of Poland's leading radio stations, has just launched its biggest promotional campaign since 2016. Under the slogan "There's rock in me," the company has prepared an extensive set of marketing activities, covering a variety of media and featuring well-known rock artists.
There's rock in me!
The campaign uses both old and new elements of the advertising creative. The slogan "There's rock in me" remains unchanged, but it has been complemented with new graphics, giving it a fresh feel. Fifteen-second ads with the same slogan will appear online, especially on social media platforms, reaching a wide audience. The open spaces of Poland's largest cities, where the station broadcasts, have not been forgotten either. The ads will appear on citylight displays and on buses, ensuring maximum visibility.
The ANTYRADIO campaign: new creatives and rock stars
An innovative approach in the new campaign
What sets this campaign apart is the participation of well-known Polish and foreign rock music stars who recorded IDs for Antyradio. It is an excellent way to engage listeners further, as they will have a chance to win T-shirts and posters with the slogan "There's rock in me" in on-air contests.
The preparation of the advertising creative was entrusted to the Liquid Thread agency, while the production of the spots was handled by the F25 production house. Media buying was handled by Antyradio's promotion team.
