1. Volvo Trucks – A Love Story (Short)
The full version of the love story at this link
2. Bupa | This is health
Bupa and a new definition of healthcare
In its ads, Bupa shows that it is redefining healthcare tailored to modern times.
Healthcare that is more progressive, personalised and different for everyone who uses it.
Healthcare that addresses both mental and physical health.
3. G-Star RAW - Hardcore Denim
G-Star RAW with no rules, starring Cara Delevingne
G-Star Raw presents an abstract world without rules or logic… Cara Delevingne moves through a surreal urban landscape where unexpected dimensions meet destructive perspectives. The FW22 collection seeks to challenge norms with brand-new cuts and contemporary details.
4. Żabka - Free Your Time
Top 5 Marketing Campaigns of Q3 2022 – Summary
Żabka frees up time, Electrolux breaks the mould
Żabka's new marketing strategy:
Have you ever wondered what if? If you had more time, fewer responsibilities, and your to-do list were shorter?
You no longer have to imagine it. Just do what brings you joy, and we'll take care of the rest. It's your time. Just free it.
5. Electrolux: Break The Pattern
On average, clothes are thrown away after just 10 wears, and less than 1% is processed into new clothing. The rest ends up in landfills and clothing graveyards around the world. The most suitable clothes are the ones we already own. Let's make them last longer.
Summary
The ranking of the most interesting campaigns of Q3 2022 opens with Volvo's humour-filled truck love story, which combines fun with a message about fuel efficiency. Bupa presents healthcare that takes into account both mental and physical health, while G-Star RAW goes for a surreal world with Cara Delevingne in the lead role. Żabka's new strategy "Free Your Time" gives consumers space for pleasure, and the Electrolux campaign draws attention to the problem of clothing waste – on average, clothes are thrown away after just 10 wears, and less than 1% is recycled. Brands are increasingly combining emotional messaging with important social issues.
