What do you do with your phone? Do you sleep with it? Do you eat meals together with it? Find out what the most popular brands think about such behavior!

How often do you reach for your phone even though there is no need to do so? You have probably more than once heard the sound of an incoming message even though nothing of the sort actually happened. This is proof that people have lost themselves in technology. It is a common sight to see a person sleeping with their smartphone, waking up by scrolling through all social media, or having dinner with their eyes glued to the latest video posted on YouTube.

Many brands have already noticed this state of reality. The desire to combat habits that are dangerous for human communication has prompted companies to take action.

 

MasterCard

Phone addiction in a restaurant

When visiting any restaurant, it is hard not to notice people absorbed in their smartphones. Interestingly, they are usually not alone at all. Even though real company is sitting across from them, someone they could talk to, the smartphone still wins in this matchup. Why? Research into this phenomenon is still ongoing, but brands such as MasterCard Polska, together with the Dentsu Aegis Network Polska group, decided to fight it right now.

 

Motorola

Mannequins fight the addiction

Motorola wants to avoid a situation in which technology robs people of their life experiences. That is exactly why the mobile phone manufacturer created a campaign based on placing mannequins staring at smartphone screens. The manufacturer decided to place human likenesses in the most frequently visited places. They could be seen, among other locations, in Manhattan, next to subway stairs and a street hot-dog stand. People were surprised; some of them could not tell the artificial figures from real passersby. However, when after a while they realized that the mannequin was not reacting, they could notice a message addressed directly to them: "How many times a day do you look like this?"

 

 

"Motorola believes that a better balance between phone and personal life makes us happier and more connected with people and the environment around us," said one of the representatives of the Motorola brand.

Technological balance on vacation

The company also drew attention to the way people travel. Without a doubt, a smartphone often makes it easier to move around and obtain valuable information on the ground, but excessive use of it during a vacation limits the opportunity to get to know the world. Motorola calls for real people to have real vacations and encourages keeping a technological balance during the next trip.

 

 

Film Suez

Photography obsession

The popularity of Snapchat and Instagram has made people fall in love with taking photos. This activity, which at first glance seems innocent, is beginning to turn into an obsession. Of course, this is not about photographing every meal eaten during the day, but about photos taken at the risk of life - and not only one's own.

 

 

McDonald's

Take a break from technology - that is exactly what McDonald's is urging by creating a mini commercial. Especially during a meal, instead of staring at the glass screen of your smartphone, focus on the people closest to you.

 

facebook.com/mcdsg/videos/1573403709372863

 

Summary

Brands are increasingly taking up the topic of our attachment to smartphones. MasterCard shows how a phone can defeat real company at the table, and Motorola shows that even a vacation without technological balance does not give us a chance to get to know the world. Advertisers are outdoing one another with ideas: from mannequins in Manhattan to the slogan "Take a break from technology" in McDonald's spots. The common denominator of these campaigns is supposed to be reflection on how many times a day we ourselves look like living mannequins staring at a screen. This is not just a creative gimmick - it is a signal that technology manufacturers and fast-food chains are beginning to see a real social problem in our addiction and want to fight it through communication.