OLX surprises with new "Unbelievable? And Yet!" campaign

The classifieds platform OLX has launched its new advertising campaign, whose main slogan is the phrase "Unbelievable? And Yet!". Internet users are delighted with the ingenuity of promoting job listings!

The advertising campaign promoting job listings on the popular platform OLX is handled by 23Heroes, F25 and Universal McCann.

Funny spots about job hunting

The latest promotional creative "Unbelievable? And Yet!" consists of a series of four funny advertising spots that reference stereotypes associated with looking for work online. In each of them, the characters talk about how their friends found a job through OLX. The action of the first two released films takes place in an underground car park, with men in the leading roles, and in a gym dominated by women.

Two more instalments of the campaign

In the next two films, which will appear as early as next week, you can expect scenes in a restaurant and a store fitting room.

The full series of four original spots will be broadcast on the largest television stations in Poland, including: Telewizja Polska, TVN, TVN7 and Polsat, as well as on radio stations. The entire campaign is planned to run for a month.

"In this campaign, we placed particular emphasis on strategic issues. The change that has taken place in the service has not yet been adequately noticed by users. That is why, when creating the campaign strategy, we tried to prepare it in such a way that the perception of this change would become the axis of the entire communication" - explains Tomasz Łapa, managing director at 23Heroes, the agency responsible for the strategy and creative concept of the campaign.

The production of the spots is handled by the production house F25. Media buying is handled by Universal McCann.

Summary

OLX has inaugurated the campaign "Unbelievable? And Yet!", consisting of four comedy spots promoting job listings. The first two, set in a car park and a gym, have already appeared online; the next ones will be released next week. The month-long activities are planned for TVP, TVN, TVN7 and Polsat.

The strategy and concept are handled by 23Heroes, and its managing director Tomasz Łapa emphasises that the axis of the communication is the perception of the service's change. The films were produced by F25, and media was bought by Universal McCann.