Agnieszka Radwańska becomes ambassador of the LOTOS brand

Under a 3-year agreement, Poland's best tennis player Agnieszka Radwańska becomes an ambassador of the LOTOS Group. The company's goal is to increase global recognition of the LOTOS brand.

As part of the cooperation, LOTOS also plans sports education activities aimed at talented young Poles. The agreement is valid until the end of March 2020. The collaboration covers promotion of the LOTOS brand at WTA Tour tournaments featuring the tennis player. The planned activities also include Agnieszka Radwańska's participation in the company's special events.

Campaign - an element of building an international image

– Cooperation with Agnieszka Radwańska is an excellent opportunity to more strongly emphasize the presence of the LOTOS Group on foreign markets. It is worth noting that the company exports the highest quality fuels and engine oils to 75 countries around the world – says Marcin Jastrzębski, President of the Management Board of Grupa LOTOS S.A.

LOTOS is also working on entering the British shelf of the North Sea. The company is considering both expanding its exploration and production activities and selling service services. This is also an opportunity for the company for further cooperation with the Polish shipbuilding industry.

– Cooperation with Agnieszka pleases us all the more because we share many common values with the tennis player. Just like the industry in which we operate, playing on the world's courts is very demanding – based on iron discipline, the best technique, ingenuity and even innovativeness, and the ability to quickly anticipate situations, it represents the most important business values that guide the LOTOS Group – adds Marcin Jastrzębski.

Mutual benefits

– I am proud of the role of ambassador of the LOTOS Group, because few companies in Poland support talented Polish athletes representing various disciplines so strongly. I believe that together with the LOTOS Group we can achieve a lot in activities to support tennis in our country – says Agnieszka Radwańska.

The undertaken cooperation is a continuation of the LOTOS Group's activities in the area of sports sponsorship. LOTOS, caring for the future of successive generations, engages in responsible sports projects aimed at children and young people. It funds scholarships, training equipment and camps for young sports adepts.