What is the best way to sum up April 2018? Just take a look at the internet and everything becomes clear, or check out the campaigns we selected that took over the web and people's hearts!
#1
Do you think only children tell the truth? Nothing could be further from the truth. It turns out that leggings can speak up too! The creators of the American satirical show "Saturday Night Live" made a parody of Nike ads. You absolutely have to see this!
#2
KFC knows perfectly well what it means to combine high-quality photos with photo editing software. And so crispy chickens took the form of fire erupting from a space shuttle, a racing shuttle, and even a group of Power Rangers.
#3
Volkswagen decided to use car accidents to speak to reckless drivers. Sound familiar? Not necessarily. It turns out the brand came up with a slightly more original idea. What was it? See for yourself!
#4
Social exclusion and hate speech are still very visible in Poland. One company decided to use this to create an experiment. In one Polish bakery, the bread was baked by people exposed to discrimination, while customers could look into the back room right after buying to check who had made their food. What were the reactions?
#5
Burger King surprises more and more from month to month. This time the brand proved that visually impaired customers can also taste a juicy Whopper in record time. A guide dog was trained to help find the shortest route to Burger King's hit.
In our team's opinion, the NASZ CHLEB POWSZEDNI campaign should be broadcast free of charge by every TV station and cinema chain, but we know that is rather unlikely to happen. Unless miracles do happen at TVP, TVN, POLSAT, CINEMA CITY, MULTIKINO and HELIOS ;-) Given that among our readers and subscribers there are representatives of all the above-mentioned media, we encourage you to support outstanding campaigns with free airtime! It is worth helping!
Concepts from the article
TV — Television. An audiovisual medium distributing programs, ads and video materials through linear channels, streaming or hybrid television. TV campaigns require planning reach, frequency, spot format, airing and audience measurement.
Why it matters: Still unmatched in building mass awareness: no other channel delivers so many contacts with an audiovisual message at once. Presence on TV also lends credibility to a brand in the eyes of retailers.
When it is used: For mass product launches, brand building and campaigns requiring fast, broad reach.
What happens if you skip it: Without television, quickly building broad recognition requires piecing together reach from many smaller channels — more slowly and not always more cheaply.
