Adamed Pharma has unveiled an innovative advertising campaign for its product Maxon Forte, intended for the treatment of erectile dysfunction. The campaign was created entirely thanks to artificial intelligence.

Seduction Coach - an innovative spot advertising Maxon Forte

"Seduction Coach" - that is the name given to the spot by Adamed, which from script to final visuals was made by artificial intelligence. The campaign was executed by agencies Love and mimo.ooo, while media buying is handled by Zenith Polska. Maciej Derda of Adamed Pharma emphasizes that the company is seeking innovative solutions and sees great potential in the use of AI. The advertisement is the result of joint work by the OTC marketing team of Adamed Pharma and the campaign's creators, including Michał Nowosielski of agency Love, responsible for the concept and script, and Filip Żołyński, the director.

Michał Nowosielski, who has many years of experience in the advertising industry, admits that the project was unique for him and full of new challenges. Meanwhile, Filip Żołyński points to the need to understand and properly use the available AI tools for creating film content. Marcin Łukniewicz of agency mimo.ooo emphasizes that the production of the spot for Maxon Forte is the culmination of many years of work on using AI in content creation.

The advertisement for Maxon Forte, with its innovative approach and use of AI, represents a significant step toward changes in the advertising industry. It is an example of how modern technologies can work together with human creativity, opening new horizons in marketing communication.

Key Terms from the Article

AI — Artificial Intelligence / artificial intelligence. A set of methods and systems performing tasks usually requiring human reasoning, learning, perception, or content generation. In HEXX AI CMS it includes language models, document analysis, and automations.

Why it matters: It takes over repetitive tasks — transcriptions, descriptions, translations, selection — and shortens the path from idea to publication. In an editorial office, it means more time for work that the machine will not do: evaluation, contacts, decisions.

Adamed with an AI Spot: a New Era of Advertising

When it is used: For generating and editing content, document analysis, transcription, translation, and automating the flow of materials.

What is the risk of omitting it: Without AI, the team manually performs mass work (photo descriptions, language versions, summaries), while the competition publishes faster and more cheaply.

Production — Production / production. The process of preparing and executing a creative asset, e.g. a spot, photo session, podcast, graphic, website, or event. It includes pre-production, execution, post-production, quality control, approvals, and delivery of final files.

Why it matters: Its efficiency determines whether the idea survives the path to broadcast: budget, schedule, and quality are decided in preparation and execution, not in the concept.

When it is used: For every asset requiring execution: spots, sessions, podcasts, events, websites.

What is the risk of omitting it: Without reliable production, a great script ends up as material that is delayed, overpriced, or endlessly revised.

Summary

The "Seduction Coach" campaign for Maxon Forte is Adamed Pharma's first such advanced project in which artificial intelligence was responsible for the entire creative. Agencies Love and mimo.ooo were involved in the execution, and media were planned by Zenith Polska. The creators emphasize that the production was a challenge and required understanding the possibilities of AI in film.

The spot shows the direction in which the advertising industry is heading — combining technology with human creativity. For Adamed, it is part of a broader strategy of seeking innovative communication solutions in the OTC segment.