– Over a dozen years of experience in the most creative advertising agencies, dozens of projects for extremely demanding clients in the industry, numerous awards and distinctions (KTR, Effie, MIXX, Innovation, Cannes Lions), a combination of advertising passion, common sense, brilliant sense of humour and positive energy. I am very pleased that Szymon will now be conquering the world of communication together with K2 Create– says Michal Rutkowski, Managing Director of K2 Create.
Szymon Demirkol joins the K2 Create agency (K2 Group). Together with Magdalena Banasik, he will manage the creative department.
Demirkol is responsible for the quality of the agency's creative output and new business projects. In managing the creative department, he supports Magdalena Banasik, who in turn ensures the professional development of creative team members and career paths within the creative department and represents the agency at industry organisation forums.
Szymon Demirkol's Experience
Szymon Demirkol moved to K2 Create from the Gong agency, where he was responsible for handling the Netflix and ING brands. He is the co-creator of, among others, the campaign with Dawid Podsiadlo promoting the second season of the Witcher series and the campaign repositioning ING bank aimed at Generation Z. Previously, he worked in senior positions at Heart and Brain, FCB Bridge2fun and Grey Group, and began his career at the G7 agency in 2007.
Head of Creative at K2 Create: Szymon Demirkol's Role and Responsibilities
About K2 Create:
K2 Create is one of the most recognisable and awarded advertising agencies in Poland. It creates communication that gives brands a distinctive image and allows them to operate efficiently despite rapidly changing reality. It is part of the K2 Group, which provides comprehensive solutions and services in the areas of digital transformation and digital marketing, based on advanced analytics and software development. The K2 Group's operations are based on complementary business lines:
Agency segment – K2 Create – designing and running integrated campaigns across all media, developing and implementing brand communication strategies.
Media segment – K2 Precise – running digital campaigns, specialist services – from social, programmatic, performance, SEO/SEM, business intelligence to analytics, comprehensive e-commerce support, TV planning and buying services.
Software segment – Fabrity / K2 Digital Products – comprehensive support in business software development, digital product design and e-commerce solutions.
Chatbot segment – PerfectBot – second-generation chatbots that understand most customer questions, genuinely reducing the burden on the Contact Centre.
Concepts from the article
SEO — Search Engine Optimization. A set of technical and editorial activities improving the understanding, indexing and visibility of pages in search engines. It covers content, structure, metadata, linking, performance and structured data.
Why it matters: It determines whether content will be found at all: search engine position is today the main source of free traffic. Technology, structure and content work together here.
When it is applied: Constantly: when writing content, building a website, during migrations (redirects!) and visibility analysis.
What happens if it is skipped: Without optimisation, even a great article ends up on the tenth page of results — traffic must be bought with ads or it does not exist.
Summary
Szymon Demirkol joins K2 Create as the new head of creative. He will be responsible for the quality of the creative output and new business projects, supporting Magdalena Banasik in managing the creative department. Demirkol has co-created campaigns for Netflix and ING, including a spot with Dawid Podsiadlo promoting The Witcher. K2 Create belongs to the K2 Group, which operates in the agency, media, software and chatbot segments.
