As of the beginning of January 2022, Dariusz Brodnicki was promoted to the position of Director of the Marketing & Brand Management Department at Volkswagen Financial Services. Brodnicki succeeded Daria Zielaskiewicz, who took on the role of Brand Director for Seat and Cupra in Poland (Volkswagen Group Polska).
In his new position, Dariusz Brodnicki will be responsible for the brand image and strategic development of the marketing activities of the company that is a co-creator of the modern mobility market in Poland. His responsibilities also include, among other things, planning marketing activities, close cooperation with and oversight of the work of the marketing team, Public Relations activities, and collaboration with external partners. Since June 2015, Brodnicki had served as Director of the ŠKODA Sales Department.
– I am extremely pleased that the experience gained while working with the ŠKODA brand can bear fruit at this new stage of my career, especially in an industry that is undergoing such a visible transformation. Taking on the role of Director of the Marketing & Brand Management Department is a personal distinction for me and an opportunity to develop both my existing and entirely new competencies. The worlds of mobility and finance are a very strong barometer of social changes related to mobility, and I am glad that I will be able to be responsible for the image of a brand that plays a key role in this field – said Dariusz Brodnicki.
The newly appointed Director of the Marketing & Brand Management Department at Volkswagen Financial Services is a graduate of Poznań University of Technology. Dariusz Brodnicki has completed numerous management courses, including the Manager Academy and Leadership in Business, as well as Executive Coaching by Lilipad in the United States. A motorsport enthusiast and a former rally participant. In his free time, he tries his hand at kitesurfing and takes part in triathlons.
Volkswagen Financial Services is a company that provides financial services for all car brands of the Volkswagen Group. It covers financial solutions related to the purchase and use of cars: leasing, online banking, and insurance. VWFS operates in 51 markets worldwide, serving individual and business customers.
