This is another step for Havas Media Group in the strategic development of its competencies and service offerings in digital marketing.
Bogdan Koroluk Appointed Data Business Intelligence Director at Havas Media Group.
Who is Bogdan Koroluk?
Bogdan Koroluk has been with Havas Media Group for over 4 years, most recently serving as Data Strategy Manager within the DBI team. He is an expert in data strategy, whose primary role is building data-oriented communication architecture, creating customer experiences, and supporting advanced analytical processes. He built his experience both on the agency side and on the side of technology solution providers, in industries such as retail, finance, and banking. Until now, within Havas Media Group's structures, his main task was building data-driven communication platforms focused on achieving specific business goals for the agency's clients and delivering experiences for brand customers.
Promotion and New Responsibilities
At the beginning of August, Bogdan was promoted and took on the newly created position of Data Business Intelligence Director, replacing Łukasz Wiśniewski. In his new role, he will manage the DBI expert team, a unit specializing in data science and data-driven marketing, whose specialists aggregate, analyze, research, and activate data, personalizing consumer experiences with the brand.
– As part of his competency development, Bogdan has been promoted from the role of Data Strategy Manager to head of the Data Business Intelligence unit. Bogdan's new role is a key strategic element for Havas Media Group clients, encompassing the dynamization of the innovation area, Data Science services, and Martech. I am confident that nurturing talent development at Havas Media Group is an important direction for strengthening expertise, and Bogdan will excel in his new role – says Beata Magdziarz, Chief Digital Officer, Havas Media Group.
About Havas Media Group:
Havas Media Group – Make a meaningful difference to brands, business and people.
Havas Media Group Structure
An agency group specializing in creating brand communication strategies based on the Meaningful Brands philosophy and the latest and most effective media and marketing-technology solutions. It comprises independent entities: Havas Media, Arena Media, and Fullsix Media, supported by specialized units operating in Digital Marketing: Ecselis (performance marketing agency integrated with SEO and content), DBI (data science, analytics, and data-driven marketing), Programmatic Hub (data and tool integration in the programmatic ecosystem), Socialyse (social media, influencer marketing, gaming, e-sports, and content marketing, digital & design creation), Havas Market (comprehensive services for e-commerce and marketplace), LuxHub (luxury and premium brand communication), and Havas Intelligence (research and strategy). Since 2013, the Polish branch of Havas Media Group has been managed by Małgorzata Węgierek.
Terms from the Article
SEO — Search Engine Optimization. A set of technical and editorial activities improving the understanding, indexing, and visibility of pages in search engines. It covers content, structure, metadata, linking, performance, and structured data.
Why it matters: It determines whether content will be found at all: search engine ranking is now the main source of free traffic. Technique, structure, and content work together here.
When it is applied: Continuously: when writing content, building a website, migrations (redirects!), and visibility analysis.
What happens if omitted: Without optimization, even a great article ends up on the tenth page of results — traffic must be bought with ads, or it does not exist.
Summary
Havas Media Group has promoted Bogdan Koroluk to the newly created position of Data Business Intelligence Director. The expert, associated with the group for over 4 years, previously as Data Strategy Manager, replaced Łukasz Wiśniewski and since August has been leading the DBI team dealing with data science and data-driven marketing. Beata Magdziarz, Chief Digital Officer, emphasizes that the promotion is a key strategic element for clients.
The group includes Ecselis, Socialyse, and Havas Market, among others, and its Polish branch has been managed by Małgorzata Węgierek since 2013.
