Within the structures of Coca-Cola HBC, she is responsible for all of the company's external communications, including media, consumer and customer relations, as well as close cooperation in these areas with teams in Lithuania, Latvia and Estonia.
Karolina Orman has been associated with the PR industry for nearly 9 years. Before joining Coca-Cola HBC, she gained experience working at renowned global Public Relations agencies – MSL and Edelman. For many years she specialised in product communications, mainly for clients from the technology and telecommunications sectors, such as Sharp, Bose, LG, OPPO and Play.
She also carried out projects in the area of CSR and sustainability, among others for Amazon, and as part of MSL agency's pro bono activities she managed communications for the K.I.D.S. foundation. For the past two years she was responsible for corporate PR and the image of Netflix in Poland and the countries of Central Europe.
ABOUT THE COMPANIES OF THE COCA-COLA SYSTEM:
The Coca-Cola system in Poland consists of two companies: Coca-Cola Poland Services Sp. z o.o. and Coca-Cola HBC Polska Sp. Z o.o. Coca-Cola Poland Services is a subsidiary of The Coca-Cola Company, the owner of leading non-alcoholic beverage brands present in more than 200 countries around the world.
Coca-Cola HBC Polska is a branch of Coca-Cola Hellenic Bottling Company, which in terms of sales is the world's second-largest bottler of The Coca-Cola Company's beverages, reaching more than 590 million consumers. Among the brands available on our market are: Coca-Cola, Coca-Cola Zero, Coke Energy, Cherry Coke, Fanta, Sprite, Kinley Tonic carbonated drinks, Powerade isotonic drinks, Cappy juices, nectars and fruit drinks, Kropla Beskidu and Kropla Delice mineral waters, Burn, Monster Energy and Predator energy drinks, Fuzetea iced teas and AdeZ plant-based drinks.
Since February 2020, Coca-Cola HBC Polska's distribution offer has also included alcoholic products: Potocki vodka, Nemiroff Original, Nemiroff Delicat, Nemiroff Citron, Nemiroff Pear, Nemiroff De Luxe, Nemiroff De Luxe Honey Pepper, Nemiroff De Luxe Rested in Barell, Nemiroff De Luxe Bold Orange, Nemiroff De Luxe Burn Pear, Nemiroff De Luxe Wild Cranberry vodkas, as well as Campari products: Cinzano Prosseco, Cinzano Asti, Cinzano Pinot Chardonay, Cinzano Pro Sprits, Cinzano Dry Edition, Cinzano Rose Sweet, Cinzano Vermuth Rosso, Cinzano Vermuth Bianco and Cinzano Vermuth Extra Dry, Bulldog gin, Bickens gin, Espolon Reposado and Blanco tequila, and Frangelico and Grand Manier Cord liqueurs.
Companies from the CocaCola system are the leader on the Polish non-alcoholic beverages market. Together they employ more than 2,000 people. Since 2012, the companies have invested PLN 728 million in Poland. 92% of Coca-Cola products available on the Polish market are produced in Polish factories, while 74% of every zloty spent on Coca-Cola beverages in Poland stays in the country.
