From 1 January 2020, Alberto Spinelli will take on the role of executive director of marketing and communications for Lenovo's Europe, Middle East and Africa (EMEA) region. He brings to the company many years of experience in the devices and digital services industry — both as an entrepreneur, start-up founder, and board member responsible for developing and implementing digital ecosystems.
New director in the EMEA region
Alberto Spinelli will report directly to François Bornibus, senior vice president and president for the EMEA region. Working from Milan, he will be responsible for Lenovo's digital transformation and for delivering the vision of a world-class marketing division based on data and information analysis. These efforts will help strengthen Lenovo's relationships with customers and fulfil the company's commitment to delivering smarter technology for all.
Lenovo with a new director in the EMEA region — who is Alberto Spinelli?
Commenting on his promotion, Alberto Spinelli said:
Lenovo inspires me with its instinctive approach to developing innovative products that are intuitive to use. The company has improved the quality of life for tens of millions of customers around the world, enhancing their capabilities at home, at work and on the go. Now we need to integrate these technical innovations within a truly customer-centric approach. We need to use knowledge about them to build engagement and, ultimately, to enable customers to use products more broadly. A modern marketing and communications department focused on digital technologies will help us achieve this, supporting the company's growth not only now but also far into the future. I am very excited to be joining Lenovo at this decisive time.
Alberto Spinelli is joining Lenovo from Fing — a start-up running a marketplace for professional hardware and services in the smart home segment — where he served as chief executive officer. Before that, he held the position of managing director of Canon's digital services division. Throughout his career, Spinelli has led many start-ups and also held various positions at international corporations such as Intel and Acer.
Summary
From 1 January 2020, Alberto Spinelli will take on the position of executive director of marketing and communications for the EMEA region at Lenovo. He will be responsible for the company's digital transformation and for building a modern marketing division based on data analysis. His task will be to strengthen customer relationships and deliver the vision of providing smarter technology. Spinelli is joining from Fing, where he was chief executive officer, and previously led Canon's digital services division. He also has experience working with Intel and Acer, which may help integrate innovation with a customer-centric approach during a key period of Lenovo's growth.
