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START-UPSTARTUPY
StartupsFrom idea to funding round and exit

START-UP

A young company seeking a repeatable and scalable business model, operating under conditions of high uncertainty.

Why it matters

Distinguishes a company focused on rapid growth from ordinary business activity — expectations, pace, and funding methods differ.

What's missing without it

Without this distinction, a small service company is evaluated using metrics intended for firms growing double-digit percentages monthly.

When it is used

In conversations with investors, when applying for support programs and tax incentives.

How we use it

A company with a digital product, targeting the European market, funded through rounds.

Fun fact

Steve Blank’s definition describes a startup as a 'temporary organization searching for a business model'. The word 'temporary' is key — a startup should eventually stop being one.

Numbers worth knowing

Startups in data

26%

Prognozowany udział w pełni elektrycznych pojazdów (BEV, bez hybryd) w europejskim parku samochodowym do 2035 roku, w porównaniu z 4% w 2025 r.

BCG2035Europe

1.7%

Prognozowany średnioroczny wzrost (CAGR) europejskiego rynku aftermarket do 2035 roku.

BCG2024Europe

116 000 000 000 EUR

Prognozowana wartość europejskiego rynku aftermarket w 2035 roku, w porównaniu z 99 mld EUR w 2025 r. (na poziomie hurtowym, bez robocizny).

BCG2035Europe

Figures from the same field — collected in our market data base.

Related terms