Mediarun Glossary
Social media
Platforms, creators, reach
16 terms in this section
Audience Quality ScoreA comprehensive assessment of the quality, relevance, and authenticity of a creator's audience.Best Time to PostRecommended posting time based on historical audience activity.CPEAverage cost per engagement with content or an ad.CPFCost per follower, the cost of acquiring one new follower.Cross-Platform ReachTotal unique reach across multiple platforms after removing overlapping audiences.EMVEstimated value of earned media generated by reach and engagement.EREngagement rate: interactions relative to reach or number of followers.Fake Follower ScoreA risk index indicating the presence of fake followers or low audience authenticity.Follower Growth RateNet rate of increase in the number of followers.Influencer ROIReturn on investment from collaborating with an influencer.Post FrequencyThe frequency of publishing content relative to platform recommendations.Reach RateThe percentage of followers who viewed the content.Sentiment RatioThe proportion of positive mentions among all analyzed mentions.Social SOVBrand's share of mentions within a category.Story Completion RateThe percentage of people who watched a story all the way to the end.Viral CoefficientA metric describing the number of new users acquired by a single existing user.