Mediarun Glossary
SEO
Visibility in search engines
16 terms in this section
Backlink ROIReturn on investment from link building.Cannibalization ScoreAssessment of the risk of multiple URLs competing for the same keyword.Content DecayThe percentage decrease in content traffic from its historical peak.Content Engagement RateThe percentage of content views that generate a specific interaction.Content Gap ScoreThe level of coverage of key topics or phrases compared to the market.Core Web Vitals ImpactAssessment of page experience quality based on LCP, INP, and CLS.Domain Authority ScoreAn internal metric measuring domain strength based on links, traffic, and quality.E-E-A-T ScoreAn internal assessment of the experience, expertise, authoritativeness, and trustworthiness of content.Featured Snippet OpportunityIndex indicating the likelihood of obtaining a featured snippet.Internal Link ValueA metric measuring the strength of internal linking to a page.Keyword DifficultyA metric indicating the level of competition and effort required to rank highly for a specific keyword.Organic Traffic GrowthPercentage change in organic traffic between periods.Rank ChangeChange in the position of a keyword or phrase between time periods.SERP CTRThe percentage of organic impressions in Google that result in a click.Time on Page ValueA metric measuring actual time spent on a page relative to the expected reading time.Topic Cluster ROIReturn on investment from a topic cluster.