18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
The highest price a customer is willing to pay for a product or service.
Why it matters
Determines a reasonable price range even before launching a product.
What's missing without it
Without it, pricing is based on costs and margins, not on what the product is worth to someone.
When it is used
When launching new products or changing pricing structures.
How we use it
Questions about price acceptance, aggregate analysis, price experiments.
Fun fact
Declared willingness to pay is systematically higher than actual willingness. Therefore, survey results are treated as an upper bound, not as a final price list.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.