18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A specific segment of consumers to whom you direct a product, message, or campaign.
Why it matters
Focuses budget and content on people with the highest purchasing potential.
What's missing without it
Without it, you pay to reach people who will never buy.
When it is used
When planning campaigns, selecting channels, and creating content.
How we use it
Women aged 25–44, cities with over 100,000 inhabitants, active online, interested in ecology.
Fun fact
In online advertising, targeting today goes down to groups smaller than 1% of the population. The problem is, the narrower the group, the more expensive each contact becomes — and the easier it is to miss buyers outside the profile.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.